Objective:
Advantage is a quarterly newsletter published for Torrance Memorial Medical Center targeted to the community of residents 55 and older. It offers great resource information to its readers on diet, exercise and mental wellness. There is also a robust calendar of events offering classes broken down into groups such as health and wellness, exercise and movement.
Our Role:
Our role for Advantage was to create and design a publication for the senior community that would inform and inspire. Choosing a larger page size and using a slightly larger font point size, we are able to create an easy to read, first class newsletter while maintaining a professional look and feel for the target audience and our client.
We publish Advantage four times a year and are responsible for the planning, design and layout, printing and mailing of the publication to over 100K residents per issue. We also create a digital publication for the client to host on their website for those who are not on our mailing lists.
Client:
Torrance Memorial Medical Center
A Personal Connection
On a personal note, my own grandfather (88 years young) receives the publication by mail and loves to read it from cover to cover. He uses the provided information as a tool to help aid his daily life. From the calendar of events, classes and support groups, to the insightful articles, tips, book and podcast suggestions, Advantage has our senior community covered.
